Kitchen Cabinet.

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Good Food Strategies operates as a core team drawing on a mighty network of best-in-class strategic, research, media and creative expertise. Every project is an opportunity to tailor the perfect mix of talents to a challenge—scaled, agile, and buzzing with the energy that produces insight and results.

Kristin Hyde Co-founder
Jen Lamson Co-founder
Daniel Weisbeck New Media Organizer
Susan Saini Office Manager

Our Network

Policy Advocacy and Campaign Strategy

Heather Weiner

Heather brings a winning mix of cutting-edge advocacy skills, political savvy and media experience to Good Food Strategies issue campaigns—not to mention the tenacious work ethic of a “recovering lawyer” and chutzpah in spades. Among her recent accomplishments is running the Port Reform campaign to elect a slate of pro-reform candidates to the Port of Seattle.

Jonathon Lehman

A partner at lobby firm American Capitol Group, Jonathan specializes in developing legislative strategies on issues relating to agriculture, energy and the environment.  His years of Capitol Hill experience include serving as Counsel for U.S. Senate Majority Leader Tom Daschle from 2002 to 2005, during which time he was Daschle's point person on the 2002 Farm Bill. From 1999-2000, Jonathon worked on antitrust and competition issues relating to agriculture as Counsel to the Senate Agriculture Committee. We’re grateful to benefit from Jonathan’s strategic wisdom and his firsthand familiarity with the legislative process.


Lisa Moore, Principal, Grand View Group Consulting, LLC

Lisa Moore’s 12+ years of Capitol Hill experience include most recently serving as general counsel to Senate Majority Leader Harry Reid (D-NV), in which capacity she assisted in the selection of Democratic nominees to all federal boards and commissions.  Since 2008, Lisa worked to advance Senate consideration and confirmation of the President's nominations to agencies such as the Environmental Protection Agency, U.S. Department of Agriculture and the Interior Department; during her eight-year tenure with Senator Reid, she also served as the Leader's legislative director, managing the office legislative program while also directly handling agriculture, environmental, western water resources, election reform and campaign finance issues. Lisa is currently principal at Washington DC based Grand View Group Consulting, whose services include policy formulation, strategic legislative and advocacy development, coalition outreach and issues management for private, public, and non-profit entities. 

Opinion Research

John Lamson

A seasoned communications strategist in the political, advocacy, corporate and higher education arenas, John has achieved national recognition for dozens of radio and television advertisements and has crafted and analyzed hundreds of polls and focus groups for progressive issue campaigns and candidates. Currently serving as an Assistant Dean for Cornell University, John is a frequent, esteemed advisor on our projects, especially for opinion research.


Nancy Belden

Nancy began a private polling practice 1982 that has grown into Belden Russonello & Stewart, a full service survey and focus group research firm located in Washington, DC, working primarily with progressive non-profit organizations and foundations.  She and her team have worked for a variety of media clients, environmental organizations, and foundations.  

Nicole Yakatan

Nicole has more than a decade of experience in public opinion research, including projects for non-profit, corporate, government and political clients. She has designed and conducted market research projects on a wide variety of industries and has handled survey and focus group research for local, congressional, statewide, national and international political candidates. Her issue-oriented work is focused on the environment, health care, workplace issues, law and justice, democratic and economic development, children’s and teens’ issues, housing, telecommunications and sports marketing. Nicole is currently a Senior Analyst for Charney Research.

Marketing and Branding

Peter Gaucys

Peter is an extraordinary writer that has helped brands from Bluebird Grain to Kashi find a compelling voice that can really connect with consumers. Following 3 years at Cole&Weber as senior writer, Peter decided to turn to freelance. We've worked with him to develop brand identity and collateral materials for our clients.

Amy Pennington

Amy is a well-known food writer, gardener, cook, event coordinator, and creative consultant who seemingly cannot help but spark more connections and generate new buzz with every project she takes on. Amy develops and manages edible gardenscapes for Seattle residents through her business, GoGoGreen garden; and is the mastermind behind Urban Garden Share, a match-making website for aspiring gardeners and people with garden space available. We congratulate Amy on the publication of her new book, Urban Pantry: Tips and Recipes for a Thrifty, Sustainable and Seasonal Kitchen (Mountaineers Books). 

Becky Selengut

Becky is a chef with a flair for making the most of local and sustainable foods.  She cooks for private dinners, teaches classes, and develops recipes through and started the website Seasonal Cornucopia a database of local, sustainable ingredients that has become a bible for local chefs.  Check out her blog, Chef Reinvented.

Gannon Curran

Gannon Curran is a freelance graphic designer in Seattle with more than 12 years of experience in print, retail packaging, web and interactive design. Having worked in-house and with the Northwest’s leading design and brand strategy firms as well as independently, Gannon knows what it takes to implement effective branded communications for clients large and small. Gannon’s portfolio spans the Fortune 500 and the local farm. An avid city gardener, he brings hell’s fury to the defense of his tomato crop against marauding passersby. Gannon is also designer of and consultant for 

3 Crown Creative

Designer Susan Rosenbaum, photographer Tom Collicott and developer Carol Deckelbaum are the talents behind 3 Crown Creative, whose portfolio is distinguished by strategic, consummately user-friendly web design and development; eye-catching, collaboratively achieved design for identity and print; and gorgeous photography from portraiture to product shots.

Film and Video

Ann Hedreen and Rus Thompson, White Noise Productions

Award-winning White Noise Productions crafts independent documentaries and short films known for their emotional impact, creativity and integrity. Recent projects include films on micro-lending and the preservation of small farms. Founders Writer/Producer Ann Hedreen and Photographer/Editor Rustin Thompson bring insights from years of work in broadcast media to helping Good Food Strategies find compelling, catalyzing ways to tell the stories of our clients and partners. 

Digital Strategy

Jared Stoneberg

A classically trained chef, Jared left the restaurant business after 17 years and now develops websites like this one. Jared specializes in user-friendly sites built on the open source, community-oriented Drupal platform, making it easy for non-techies to update their own sites.

His clients include Theo Chocolate—the nation’s first certified organic fair trade chocolate factory, the Northwest Energy Efficiency Council, and the University of Pennsylvania School of Design.

Gregory Heller

Tech wizard and social activist in one, Gregory is the driving force behind several dynamic local advocacy projects and a partner and technology strategist at CivicActions, an Internet strategy and web development consulting firm that works with progressive political and nonprofit organizations, and socially responsible businesses. Prior to joining CivicActions, Gregory worked for the Minority Leader of the New York State Senate, David A. Paterson and the NY Democratic Senate  Committee performing electoral targeting, online communications strategy and grassroots technology strategy; and served NY ACORN as a grant writer and legislative advocate on poverty and welfare issues including the Living Wage campaign and training and education access.

Thought Leader Development

Kenan Block

Kenan helps nonprofit, political and business clients make a splash in the media and offers keen strategic insight into public policy and fundraising. An extensively connected, fifth-generation Seattleite who is equally at home in both Washingtons, his formidable experience includes 12 years of producing in-depth studio and video segments for The NewsHour with Jim Lehrer (1984-1996); serving as lead Washington producer for The News with Brian Williams; playing a key role in the launch of MSNBC in 1996; and reporting and producing news in the nation’s capitol for 15 years, during which he covered Congress, the White House, State Department and Pentagon, as well as presidential campaigns, conventions and high-profile house and senate races.

Naomi Starkman

Food policy media consultant Naomi Starkman’s lucky clients include Consumers Union, the Ingredients for Change Campaign, Magnolia Pictures (Food, Inc) and Slow Food Nation. We’re fortunate to have her considerable expertise come to bear on researching food movement thought leaders and potential campaign models for consumer engagement for Good Food Strategies. Naomi is the co-Founder of Civil Eats, the go-to online destination promoting “critical thought about sustainable agriculture and food systems as part of building economically and socially just communities.” Her media consultancy experience includes work for The New Yorker, Vanity Fair, GQ and WIRED magazines. Naomi is the co-founder of San Francisco local food forum Kitchen Table Talks, and serves as board member for 18 Reasons, a non-profit dedicated to connecting community through food.